Jerry Butler — 3 PM to 6 PM
In a 1969 publicity photo used in WRKO's media kit for prospective advertisers.


When a whole city calls you brother, you know you're making it... and "brother" Jerry Butler is!  Butler serves up three hours of superhits daily, and Boston just eats it up.  Whether you call him soulful, together, or just "Brother," Jerry does a natural thing, and digging it comes just as naturally to the countless New Englanders who turn on to Butler daily.  In Boston, the place to be is... "Right on —- with your Brother, Jerry Butler!"

Jerry Butler in 1969 WRKO publicity photo.